Brand Design

We build purposeful brands which have a strong foundation that lasts as your business grows.

Three key steps.

 

1. Discover

Understand your business, values and what excites. Collaboratively explore visual routes to determine the design sweet spot that’s right for your business.

2. Design

The direction forms the basis for your brand assets. With all the ingredients to hand it’s time to design the elements to formulate your unique brand identity.

3. Deliver

Bring to life the final assets via a visual guide (...a bit like a recipe book) so it marks your new brand style. Voila!

Have a business vision but no visual identity? Or need a brand rethink to create greater impact and connection with your customers? We can help.

Our pricing is based on a package system, so there’s no nasty surprise.

The Starter Package

Have a vision and want to execute it fast? Within a week we can have your logo out in the market. With this package, we will perform a mini creative deep-dive and start creating your assets. This package is ideal for those that want to get their brand out into the market quickly or are on a budget.

This package includes:

  • Basic Creative Research

  • Primary logo

  • Secondary logo

  • Logomark

  • Primary colour palette

Price: £700

The Essential Package

Set with your business vision and ready to make a visual impact? This package goes deeper. We will deep-dive into understanding your business, customers and what identity will truly last. We will build the assets relevant to you and seamlessly provide you with the tools to implement them leaving you with a cohesive visual brand identity that stands out from the competition.

This package includes:

  • Everything in the Starters Package PLUS…

  • Detailed Creative Research

  • Colour palette variation

  • Font selection

  • Brand style board

  • Business card & Thank You Notecard

  • 10 Social Media Feed Posts

  • Patterns, Textures & Favicon

  • Brand style guide

  • An extra two weeks working together

  • Three revision rounds

Price: £1500

The Extras

Customise your package by adding on any of the following collateral items or we can design as a one-off:

Brand Collaterals

  • Social media post, stories and profile templates 

  • Blog graphic template

  • Newsletter templates

  • Interested in ongoing content creation? See here.

Digital Collaterals

  • Brand Strategy deepdive

  • Brand Naming

  • Stationary (Business cards, Notecards, Envelopes)

  • Other (PDFs, Brochure, Flyer, Poster, Menu)

“Content Kitchen understood the core of our business and helped us create our company values, brand name and core visual assets - delivering detailed creative research and striking branding work.”

— Sanjay Sumra, Managing Director, Mercury Designs

The Process

The Starters Package

    • Complimentary call to discuss your project

    • Project planning

    • Complete design questionnaire

    • Deep-dive creative research

    • Design 2 unique visual identity routes including brandmarks and in-situation mockups

    • Concept refine the selected route and build out the assets (logos, colour, font, patterns)

    • Print and Social collateral created (business card, thank you card, social assets) - Note these can be substituted with collaterals that fit your specific needs

    • 3 rounds of revision to refine the details

    • Prepare and deliver your Brand Toolkit inclusive of your strategy, visual identity system and collateral to house all your assets for easy reference

    • Deliver the final suite of print and web-friendly files (svg, png)

    • Your brand is ready to be launched!

The Essential Package

    • Complimentary call to discuss your project

    • Project planning

    • Complete design questionnaire

    • Creative research

    • 2-3 initial logo directions

    • 1 revision round

    • Create logomark and colour palette (hex codes)

    • Mini-style guide (logos, logomark, colour palette)

    • Deliver print and web-friendly files (png, svg)

For businesses, it is critical to have a brand that reflects your true values and creates long-term recall with your customers to grow in the market.

FAQs

  • Yes - but as part of the process, due diligence is needed to understand the business, customers and what visual identity would work best. If you are on a budget and in need of launching your brand quickly we would recommend the Starters Package.

  • We can create a logo as quick as 1 week! For a more cohesive visual brand identity we would recommend the Essentials Package which takes between 3-4 weeks.

  • We provide the files that work best for you - typically they would be high-resolution print-friendly (svg, pdf) and web-friendly (png) files.

  • Brand identity is more than just a logo, it’s every visual collateral that is associated with your brand. These days it’s not just physical collateral, digital plays an essential role therefore it is even more critical to ensure there is consistency in where you put your brand stamp, so your customers remember you, create lasting impressions in their minds and remember your business when they choose to purchase.

Ready to turn your business vision into its unique identity?