Dentoworld

Brand Identity for a multi-disciplinary dental practice.

Dentoworld is a practice that offers advanced restorative dental care. The patient journey is at the heart of what they do given the bespoke nature of the treatments and the ongoing care. 

The client wanted this journey reflected in their brand identity as well as the symbiosis of advanced technology and history, given the practice is housed in a listed building. 

Content Kitchen took these elements and explored key associations, competitor brands and industry best practices via a creative strategy. 

The final result led to a strong visual identity with a modern interlinked symbol constituting the ongoing care together with traditional serif font. Blue was selected as the colour representing authority, stability and trust.

Content Kitchen was also commissioned to build the Dentoworld website of which the look and feel was determined by the Brand Identity.

Services - Brand Identity