Firezza
Social Media for the Gourmet Pizza Company Firezza.
As one of London’s leading Italian pizza companies, Firezza wanted to continue their success and increase awareness and engagement across their social channels. We focused on two key channels to help them do this - Facebook and Instagram.
We created an ongoing social media strategy that focused on their uniqueness as specialists of authentic Neapolitan ingredients. We provided monthly content calendars, created copy/design and managed their active community.
Campaigns were focused around the launch of each seasonal menu with topics that included Veganuary, Summer Pizza Picnics, Christmas Advent and regular competitions. User-generated content played an important role within each campaign.
We increased Instagram followers by 219% adding 4.7k+ new followers and weekly impressions rose by 550% to an average of 4.2K+ impressions. Facebook followers saw an increase of 110% and post engagement saw a 210% rise to an average 1K+ weekly.
This growth helped boost pizza sales, even within the Summer months, and acquire new customers in locations where sales were more challenging. There was also a rise in organic brand advocates thanks to the competitions and user-generated shoutouts.
Services - Social Media, Content Creation
“The team clearly understood our goals and reflected this in the strategy and monthly content calendars. Amrisha built and nurtured a good relationship with our social audience which led to a solid increase in followers on Instagram. The overall designs translated into a noticeable increase in engagement and conversions - we would highly recommend their work.”
- Csaba Biro, Head of Marketing and Strategy, Firezza
Example Firezza Social Posts
The primary goal of this post is Conversion. The below post highlights the key considerations incorporated within the design and copy to help drive customer conversions to order pizza.
The key goal of this user-generated post is Awareness. The below elements illustrate how the post effectively generates trust and brand visibility.
“Amrisha was hands-on, extremely approachable and responsive with all of our design needs. She was able to offer design advice based on seasonal and trending shifts that enabled our brand to stand out from the competitors. I would highly recommend Amrisha; she is excellent at understanding business needs and is very in tune with new design elements.“
- Riti Patel, Co-owner, Firezza