Musica Macondo
Social Media for the Global Music Platform Musica Macondo.
Musical discovery is at the heart of Musica Macondo’s offering. They share the evolving shape of global music via it’s roots, sounds and influences. They came to Content Kitchen to help promote their diverse offering across social media.
Content Kitchen worked closely with Musica Macondo to build a strategy that reflected the diversity of their curators and styles. In addition to the strategy, we created monthly content calendars and copy/design.
Musica Macondo increased followers by 140%, monthly engagement to 120% and impressions by 180% to an average 1.2K+. This increase led to a 6% rise in event attendees compared to the previous year and wider interest from platforms to promote their signees.
Services - Content Creation, Social Media
Example Musica Macondo Social Posts
The goal of this post is to drive Conversion. The factors below demonstrate the essential considerations used in the design and copy to encourage visitors to (virtually) attend the event.
The goal of this post is to drive Awareness. The below elements demonstrate key considerations incorporated into the post that encourage users to learn more about Musica Macondo’s latest signee.
“Amrisha and the team clearly understood our needs with a strategy that balanced nurturing audience relationships with selling ticketed events. The designs were striking, copy engaging which translated into a noticeable increase in engagement. They are approachable, highly detailed and a pleasure to work with.”
- Tim Garcia, Founder, Musica Macondo