One Kind Act
Social Media for the global charity One Kind Act.
One Kind Act is a non-profit that helps smaller charities that have fallen through the net of larger organisations. They rely on donations to do this and came to Content Kitchen to help raise awareness and engagement of relevant causes across their social media.
We built a content strategy that focused on their ‘living and giving’ ethos, hard-hitting facts related to causes and focused on their Why to inspire as many as possible. As well as the strategy, we generated monthly content calendars and copy/design.
The charity saw levels of social engagement across 2 channels increase weekly by 170% and 1.3K+ for average impressions. This increase led to a rise in donations, new supporters joining and an uptake of their sponsored charity events.
Services - Social Media, Content Creation
“Content Kitchen has convincingly picked up the ethos of our charity and their choice of imagery and captions are both concise and impactful. It gives us great confidence in using these across our channels to effectively communicate the charities purpose.“
- Annu Shah, Head of Marketing, One Kind Act
Example One Kind Act Social Posts
The goal of this post is to drive Conversion. The below post highlights key considerations incorporated within the design and copy to encourage visitors to donate.
The goal of this post is to drive Awareness. The below elements demonstrate key considerations included into the design and copy to increase the understanding of One Kind Acts efforts.
“Amrisha and the team at Content Kitchen provided the right balance of professionalism, creativity and client service to suit our needs. They took the time to listen carefully to our requirements and produced a social media strategy using their 6 key ingredients that captured the essence of our charity. They translated the strategy into high-quality designs that showed an increase in audience engagement. They are adaptable, reliable and a pleasure to work with - I have no problem in recommending them.”
- Shamit Malhotra, Founder and CEO, One Kind Act