Primo & Fire

Brand Identity for a luxury affordable jewellery brand.

Primo and Fire, aims to make affordable luxury jewellery more accessible to the middle market by targetting those that understand style, quality and what is a ‘true price to pay.’

Content Kitchen worked with the client to build out the brand through an iterative process of research, ideation and completion of all the branding elements. The team explored key associations, competitor brands and industry best practices via a detailed creative strategy.

The final result led to a strong brand identity putting the slogan at the heart of all the elements 'empowering real, everyday people no matter the price tag.'

Final deliverables range from defined brand name and values through to social media and photography look and feel.

Services - Brand Identity