Ramekins & Wine
Social Media paid advertising for wine and food pairing specialists.
Ramekins & Wine create immersive dining experiences around the magic of a good match. They pair food and wine that is part art, part science and work with some of the UK’s best wine merchants.
The client wanted to increase their brand awareness and drive sales amongst new audiences for their private dining and virtual wine tasting events. Content Kitchen was commissioned to design, target, and optimise these campaigns on Facebook and Instagram paid.
Campaign optimisation included adjusting web copy, targeted times of day, and CTA positioning. Both campaigns resulted in over 1K visits to the targeted web page and sold-out events over the 3-week period.
Services - Content Creation, Social Media Paid
“We've recently started working with Amrisha at Content Kitchen and have been incredibly impressed with how quickly we've seen results. We wanted to see customers booking, and Amrisha's insight and recommendations on our UX alongside the management of our Ad campaigns was highly effective in this regard, and cost-efficient too”
- Jamie Patterson, Co-founder, Ramekins & Wine
Example Ramekins & Wine Social Post
The goal of this post is to drive Conversion. The factors below demonstrate the essential considerations used in the design and copy to encourage visitors to (virtually) attend the event.