Ubuntu

Social Media Strategy for the leading open-source software system Ubuntu.

Ubuntu wanted to continue to drive it’s innovation as open-source software leaders by entering into Internet of Things. We helped by creating a social media strategy and content calendars across two key channels - Facebook and Twitter.

The strategy focused on the existing and active community of over 1 million that included developers, startup and enterprise to act as a ripple-effect. Campaigns included hackathons, competitions and leveraging user-stories. Over a two year period, the results grew brand visibility on Facebook by 234%, Twitter follower growth by 51% and an increase of 18% in web traffic. 

This increase helped position Ubuntu as thought leaders in the IoT space with an increase in commercial partnerships - helping companies get their first IoT device to market and a rise in developers contributing to the platform.

Services - Content Creation, Social Media

Example Ubuntu Social Posts

The goal of this post is to drive Awareness. The below identifies key factors incorporated into the post to help audiences learn more about how Ubuntu’s software can help with Internet of Things devices.

The objective of this post is to also drive Awareness. The post takes a non-promotional stance to focus on thanking the Ubuntu community, who are key contributors to the open-source software.

Example Ubuntu tweets that combine awareness and conversion goals. The tweets combine expertise in the IoT space, product features and video content to drive conversion.