The importance of emotional product value

So, you’re super proud of your business and know your offering is on-point - functional, valuable and simply amazing. Wonderful!

Naturally, you would think that as you’re the one that created it. The challenge is how do you convince others of its awesomeness? 

Well, you can’t convince them by just listing your product features - no, no. You need to do more....

Imagine, the perfect customer is looking at your product online and your solution is the very best for them. But you lose them...they’ve disappeared….finito...why? 

Maybe because there’s no connection? No emotional value felt. All they see are a list of features which, to be honest, is a bit dull.

It’s pretty competitive out there. Potential customers may not immediately see you as the best solution. You may be one in ten. One in hundred. One in thousands….so how do you convince them to choose you?

First and foremost, start by truly getting to know your target audience - What makes them smile? What do they struggle with? What does value mean to them?

A great example is Mailchimp - essentially a SaaS platform. Not super sexy. However through positioning themselves as humorous, fun and a little weird, from feature descriptions to customer stories, they’ve managed to become a loveable brand beyond the SaaS world.

Find that sweet spot - the relationship between your audience and what you are offering them.

Relate to them. Connect with them. Tell them your story - why you do what you do, how your offering can genuinely help them. You’re not selling your product...every product has features. You’re selling what people gain from it - whether it’s time, money, or something else.

Figure out what these worthwhile things are for your target audience. Communicate it to them, clearly and strongly. 

In doing so you’ll provoke emotional product value and build a genuine connection with your audience - already putting yourself one step ahead of your competition.

‘Your What’ is part of Content Kitchen’s strategy that focuses on six essential ingredients every business needs to communicate - learn more.