How to rebrand during a pandemic

75% of Americans have changed their brands during the pandemic (McKinsey) - due to increased consumer demand for transparency and authenticity.

'Brands must consider, absorb, and reflect the real-world experiences and events that surround them.' (ThinkwithGoogle.)

Here are 8 useful tips to go about rebranding (via Fast Company.)

🔸 Revisit your current mission, vision, and values

🔸 Assess the “assumed” strength of your current brand

🔸 Listen to your customer base, the market, your competition, your changing environment

🔸 Think about what parts of your business need to stay stable and what needs to change

🔸 Be clear about the specific objective of your rebranding strategy

🔸 Plan the redesign for stability and change/agility

🔸 Test with your customer base

🔸 Craft launch and communication with customer involvement

Image source: Fast Company

General Motors, Burger King and Pfizer (after 70 years) have all rebranded for a reason - let's chat if you think it's time for a brand refresh? hello@weareck.com