The importance of SEO...done the right way
Keywords are...key.
They are essential in driving the quantity and most importantly quality of website traffic to your website. Search engine optimisation (SEO) exposes your website organically through search engine results using the right and relevant keywords.
Why does this matter? ...quality brand exposure is essential. SEO helps improve your authority, drives more people to your site and ultimately increases conversions. Paid options are there however the majority of online traffic is driven by search engines - SEO has ~20X more traffic opportunities than PPC on both mobile and desktop (via Moz.)
Though it’s not just about using the right keywords on your site and updating it regularly, SEO has to be done the right way.
Here are some useful tips from Kevin Indig’s article on Medium as to ‘how startups should do SEO.’
🔸 Build the right reputation in the search results
Your website should clearly define your brand - start with a strong online presence explaining clearly what you do, show your product and tell your story
Build a defence that pushes negative results further down which means a) building a presence on other sites that rank for your brand and b) creating assets on your own site that you can control. A key tip is avoiding setting up a presence on a channel and not being active on it, this won’t help your ranking
🔸 Find and control threats to your product
Address comparison queries ‘brand x vs your brand’ by either building your own page to list out your USPs or write an article that looks at this. This is especially key as it’s the point where users either jump ship or stay on-board
By listening and searching what’s out there you’ll discover new competitors and threats allowing you to address them with new content
🔸 Accelerate the authority of your startup
Authority and relevance are key to SEO - this is where natural backlinks kicks in
It will appear natural to Google if it’s done with the right pace, right ratio and right relevancy to your industry
Consider sharing news with relevant industry publishers, invite guest articles and blog about your own brand via your site such as a ‘behind the scenes’
🔸 Scale user acquisition exponentially
When creating content consider separating it out into the information, consideration and conversion stage so you’re addressing the users every touchpoint
Make sure each piece focuses on the users intent, outstanding content and easy consumption of information
🔸 Focus on the right SEO opportunities
Be it technical optimisation, backlinks and content - work out what’s right for your industry
Consider targeted outreach - influencers or hubs in your industry
Ultimately work out what is relevant to your industry and business model and accordingly generate an SEO strategy that fits this so your time is spent effectively.
Interested in reviewing your SEO strategy further? Contact us.